Small businesses in New Jersey would be eligible for special consultation services from the Department of State’s Business Action Center under new legislation from Assembly Members Eric Houghtaling and Joann Downey. The bill, designed to provide customized services to boost businesses throughout the state, was approved by the Assembly Commerce and Economic Development Committee on Thursday.
“Small businesses are the cornerstone of job creation in our state, which is why we want to give them the tools they need to succeed,” said Downey (D-Monmouth), “Access to these customized consulting services will help state businesses flourish.”
The bill (A-4170) would establish the “Economic Gardening Program” within the Department of State’s Business Action Center, which would provide customized services to small businesses in New Jersey. Services provided would include reviews of the business’ core strategies, including threats and opportunities, business strategy, and niche markets; development opportunities through market research and qualified sales leads; and guidance on increasing the business’ visibility and credibility in the market, and advice on how to best use technology to connect with customers.
“In Monmouth County, small businesses and retailers have been vital to the economic growth of our communities,” said Houghtaling (D-Monmouth), “Across New Jersey, we should be embracing and enhancing that spirit of entrepreneurship and innovation.”