Houghtaling & Downey Bill to Develop Official “New Jersey-Made” State Logo Signed Into Law

TRENTON – To spotlight products made in the Garden State, a bill sponsored by Assembly Members Eric Houghtaling, Joann Downey and Clinton Calabrese to create an official “NJ-Made” logo to be used by in-state manufacturers received final legislative approval on Monday, passing the full Assembly by a vote tally of 75-0-0.

“A state brand showcases the variety of goods and products made right here in New Jersey,” said Assemblyman Houghtaling.

“We can celebrate and raise awareness of New Jersey’s manufacturing sector by promoting state production anywhere the product is sold in the world. That’s just good business.”

“Many other states are similarly developing a brand for products made in their state,” said Assemblywoman Downey. “I think it’s a good idea and shows pride in our manufacturing industry, NJ-based companies and invests in their success.”

The bill (A-3692) requires the Department of State, in coordination with the New Jersey Manufacturing Extension Program, Inc., to develop and designate as an official State logo a “New Jersey-Made” or “NJ-Made” logo which would be available to manufacturers and producers of New Jersey-made products. The Department is required to develop guidelines for the use of the logo, and is required to make the logo available to manufacturers and producers through a website. The Department is also required to promulgate and adopt rules to implement the act.

The new law was approved by the Assembly in March by a vote of 75-0-0.

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